When you have reached a level of production where you feel it would be difficult to reach the next level here is where you go! Find detailed information as to what the super stars in the industry are doing to stay at the very top. If you are in need of a fresh approach and genuinely want to know what it takes to reach and stay at the top level, this is for you.

Constantly Keep Your Website Current and Active:

Because every super star I know has at least one web site, I feel this information is vital to your search engine success. Here are some suggestions on how you can improve your web site overall and comply with Standards that major Search Engines look for on your site in order to accept you and place you well on their Search Engine:

1) Always have listings displayed on your web site. Even if the listings are sold, pending, or if you assisted a buyer in purchasing a home add it to your site. It is better than having nothing at all. I encourage you to add photos and/or virtual tours to the listings to provide visual information. People really like looking at photos!

2) Add in a few favorite links you like to visit or just great links/sites that people would appreciate. For example: a local traffic conditions site or the Fed X site or UPS or maybe just for fun, movietickets.com link, etc. It would really help your web site if you add a few. This would also be a great place to have some reciprocal links.

3) I highly recommend linking your web site to as many web sites as possible! This concept is called "Link Popularity." You can read more about how to achieve Link Popularity with your web site by going to: http://www.advancedaccess.com/Marketing/Marketing32.htm

4) I also suggest a process known as Reciprocal linking. You must have other company's (business partners) links on your site in exchange for them having your website address on their site. Most of the major companies you "link up with" provide you with some type of banner or logo that contains certain HTML (coding) that enables that link to keep count of how many referrals they are receiving from you. A lot of times they may possibly pay you for every referral they receive. Most of them require a reciprocal link. Take a look at these 3 websites that have many reciprocal links on the bottom of their home page:
http://www.fredashkar.com
http://www.ateamrealtors.com
http://www.judypete.com

Meeting this standard will increase your traffic A LOT! You really need to focus on getting "well known" sites pointing to your site. For more information: http://www.advancedaccess.com/marketing/Marketing10.htm

5) Advertising and Marketing of your domain name is essential AT ALL TIMES. To receive maximum exposure for your web site, we advise you to prominently feature your web site address on all of your business cards, brochures, flyers for listings, literature, advertisements, sign riders for your vehicle, etc.

6) Search Engines do take into consideration how many visitors you are getting through Direct Visits (viewers typing in your domain name directly to the address bar) so advertise, advertise, advertise!

7) Get your web site to list with OverTure and your search engine status will go CRAZY! It's about $50.00 a month (approximately for real estate agents)
They are now on Excite plus Yahoo, AltaVista, Lycos, AOL, Netscape, and so many more.

If you are very anxious to get your site immediately on the search engines advertise in Overture is a MUST! For more information: http://www.overture.com/d/about/advertisers/

This information has been provided by Advanced Access. http://www.AdvancedAccess.com.

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